If you are in the marketing industry, you have most definitely noticed that User Generated Content Creators are on the rise. Haven't heard of UGC Creators before? Let me explain. UGC or also known as consumer generated content is original, brand specific content created by the consumer/customer and is published on social media channels. This content is any form of media. (Images, videos, reviews, testimonials, tutorials, or podcasts.) Example: You buy a new mascara and you absolutely love it. You post a photo of the product on Instagram raving about it in the caption and tag the brand. UGC can come from customers, brand loyalists, employees (EGC), as well as UGC creators. UGC Creators are people who create sponsored content that appears to be authentic but is made to showcase a specific business or product. This is generally non-organic content that has been paid for by the brand, or the brand has sent the creator a PR package. Why Choose UGC Over Influencers And Traditional Ads? 1. It is completely authentic and organic. 2. Establishes credibility and builds brand awareness. 3. It's great for cultivating brand loyalty.
4. Grows your online community. 5. Works hand in hand with social commerce and accessibility.
6. Help establish trust with you customer.
7. Begins your customer's journey in influencing purchasing decisions.
8. Increase your conversions.
9. The content is easily adaptable to your marketing strategy.
10. Way more cost-effective than influencer marketing.
Tips for utilizing UGC
- Always request permission to utilize the content.
- Credit the original creator.
Ready to try out posting UGC on your social media platforms? Send us an email, we are always welcoming new clients to Clark & Hagen!
contact@clarkandhagen.com
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